Wednesday, June 23, 2010

Tag Heuer Unveils New Chronograph Tech.


Tag calls the technology a "21st century design." It has been working on this new engine for its watches for four years. Tag Heuer unveils the first device to use its new column-wheel automatic chronograph movement.

The new chronograph was first demoed in December. It is an improved version of the company's Caibre 1887.

It is just the latest icing on the cake for Tag Heuer's 150th anniversary this year. It is pulling out all the stops, including the creation of an exclusive Tag Heuer race car.

The new chronograph is used in the newest version of the Carrera 1887 Chronograph watch, which has been around since the 1960s. This latest device has a main plate, oscillating weith plate, and bridges, all manufactured internally and completely redone for this special piece. There are 39 jewels and and a sophisticated column wheel and oscillating pinion integrated into the new chronograph movement.

The device is a huge collaboration across the entire company as well as nearly 2 dozen of the finest component manufacturers in the world. The amount of research and development poured into this is in the tends of millions of dollars. This piece is on display at the annual Baselworld trade show in Switzerland.



Credit: wristdreams.com

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