Isn’t it said that if you live long enough, “everything eventually comes back into fashion again”? I think that was originally said of bell-bottom pants in the 1970’s. Well, it’s happening again with luxury watches. But, this time, you won’t have to wait another 20 years or so to relive the past. Bulgari has brought back the snake-like Tubogas bracelet in their 125th Anniversary Serpenti Snake Watch Collection, which will be formally introduced at the 2010 Basel Fair on March 18.
The original Serpenti snake design debuted in 1949. The stylized serpent bracelet had coils either joined by the tubogas technique or in gold mesh wrapped around the wrist. In 1962, Elizabeth Taylor immortalized the sexy snake-like Bulgari bracelet-watch while working on the movie “Cleopatra” in Rome. In Taylor’s case, the coiled bracelet was constructed out of 14kt yellow gold and the stylized serpent head in white gold set with round and marquis-shaped diamonds. Two emeralds were set into the eyes, and the serpent head opens to reveal the hidden timepiece.
Elizabeth Taylor wearing a Bulgari Serpenti Snake Bracelet-Watch on the set of "The Cleopatra" in RomeEventually, the snake-like Tubogas watches became synonymous with Bulgari, and Bulgari continued to produce the style until the last 1990’s. Nearly 10 years later, Bulgari has decided to bring back the “bell-bottoms” of the watch industry.
The present line of Bulgari Serpenti Snake watches are available in either 18kt white or rose gold with the familiar Tubogas coiled bracelet. However, the serpent’s head that traditionally functioned as the watch case has a more contemporary look this time around with an angular shape that more closely resembles the real animal. Models are available with a variety of different “scales” (gemstones such as onyx, pink coral, mother of pearl, lavender jade) on the bracelet, and diamonds set into the case and bracelet.
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